It’s just free for the users who wouldn’t normally bother paying for an upgrade license, anyway. Windows 10 costs over $100 if you build your own PC, manufacturers have to pay MIcrosoft for Windows 10, and business organizations are on pricy volume-licensing contracts and don’t get a free Windows 10 upgrade. Windows 10 may be a “free upgrade” to most people at the moment, but it’s still a paid product. Really, this is just nickel-and-diming behavior from Microsoft. RELATED: No, Windows 10 Won’t Require a Subscription: Here's How Microsoft Plans on Making Money Instead Aside from wasting your time and subjecting you to advertisements from playing a casual game that used to be free, this game ties together with the “advertising ID” used in Windows Store apps to track you across different apps you use, building a better ad profile and targeting ads to you while you play a once-free game.
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